Marx Materialist Conception of History

Marx Materialist Conception of History What is materialist about Marxs view of history? Introduction Marx himself never fully outlined his materialist theory of history, though ‘it occurs in fragmentary form in all his early work written during the years 1843-48, and is taken for granted in his later thought’ (Berlin, 1979: 56) thus it was left to later theorists to deduce it from his early work. In order to understand what is ‘materialist’ about Karl Marx’s view of history we must first situate his theory within the context in which he worked, for in developing his materialist theory of history Marx was heavily influenced by the theories of Hegel: for not only was Hegel the dominant philosopher in Prussia at the time, but Hegel also influenced Marx in his choice of doctoral dissertation. He chose a study of the materialist philosophies of Democritus [†¦] and Epicurus, a Hellenistic philosopher who wrote under the shadow of Aristotle in precisely the same way as the Young Hegelians seemed to be under the shadow of Hegel (Hampsher-Monk, 2001: 487). Indeed, Marx has often been linked to the group referred to as the ‘Young Hegelians’ (Williams, 2003: 489) and which included Bruno Baure, Max Stirner, Ludwig Feuerbach and David Strauss (Hampsher-Monk, 2001: 485-489) even though Hegel was long dead by the time Marx started his studies. Believing, as I do, that it is not possible to understand Marx’s materialism without first understanding Hegel’s idealist view of history, in the first section I provide a, very brief, overview of Hegel’s philosophy of history. In the second I examine Marx’s theory of history, demonstrating how he overturns Hegel’s idealist schema so that instead of being driven by ideas for Marx history is driven by inherent tensions within the mode of production: it is class based (Berlin, 1979: 59) and therefore materialist. In the conclusion I summarise my argument, highlighting the commonalities between the thought of Hegel and Marx whilst concluding that whilst Heg el was indeed an idealist, Marx’s view of history was undeniably materialist in that it was ultimately concerned with productive relations but, nonetheless, Marx remained idealistic in his methodology due to the influence of Hegel on his work. Hegel and Historical Idealism Georg Wilhelm Friedrich Hegel (1770-1831), pre-eminent philosopher at Jena, Heidelberg and later Berlin Universities (Hampsher-Monk, 2001: 409) came to dominate German Philosophy in the Nineteenth Century. He was himself heavily influenced by previous philosophers, including Rousseau (1712-1778), Descartes (1596-1650), Kant (1724-1804), Herder (1744-1803) and those thinkers of the Scottish Enlightenment (see Hampsher-Monk, 2001: 412-421). Hegel developed his ‘comprehensive’ theory of history through an in-depth examination of religion,[1] for he believed that religion, rather than being irrational, was ‘the way in which men generally achieve the consciousness of their being’ (Hegel in Hampsher-Monk, 2001: 416). For Hegel, history is the process of the unfolding of the ‘eternal, universal Spirit’ (Berlin, 1979: 57) toward absolute knowledge or self-consciousness: that is, down through history man has been increasingly freed from nature or necessi ty via the dialectic, ‘a constant logical criticism’ (Berlin, 1979: 58; Taylor in Marx and Engels, 1985: 8). Hegel thus argued that it was possible to identify in each historical epoch a dominant set of ideas and its negation (Taylor in Marx and Engels, 1985: 8), later termed thesis and anti-thesis, the emerging synthesis being progress. His view of history is therefore teleological and stagist; he believed it to be rational and progressive, moving toward improvement in distinct steps through the actions of ‘world historical individuals’ (Hampsher-Monk, 2001: 419; 480). For Hegel then, history is driven forward by ideas; it is, ultimately, idealist: ‘all change is due to the movement of the dialectic, that works by a constant logical criticism, that is, struggle against, and final self-destruction of, ways of thought and constructions of reason and feeling’ (Berlin, 1979: 58). Further, Hegel, following Rousseau and influenced by the Ancient Greeks, believed that true freedom was to be found through, rather than against the state, thus opposing the negative freedoms of liberal thought (Hampsher-Monk, 2001: 415, 424; 463): he argued that law and rights are products of man’s mastery over nature, rather than a continuation of the rights of nature as in Locke (Hinchman, 1984: 25), and that therefore equality is created in society via the act of mutual recognition (Hampsher-Monk, 2001: 440) and which he illustrates with the mythical encounter between the master and the slave.[2] Therefore, for Hegel, the state is not oppressive, but li berating as it presents the means by which ‘man’ is able to realise his own freedom. It was both this idealism and this freedom via the state that Marx, following Feuerbach, sought to invert. Marx and Historical Materialism So, for Hegel, history or social change was the result of tensions between different ideas, between thesis and anti-thesis. Karl Marx (1818-1883) however, via his critique of Hegel, was to overturn this theory, turning the idealist schema into a materialist one: for Marx, rather than history being the result of ideological tension it was the result of tensions between the classes (Berlin, 1979: 59): in short, he sought to invert Hegelian idealism ‘the weapon of criticism cannot replace the criticism of weapons, and material forces must be overthrown by material force (Marx, 1975: 251) in that he believed it was not ideas that drives history but the relations of production (Marx, 1975: 384). In short, Marx believed that it is practical activity by real humans that counts, and not the conceptual activity of Hegel, and it is economic history that is most important of all (Hampsher-Monk, 2001: 500; 513): in short his history was materialist. Following Hegel, Marx believed that the ‘history of humanity is a single, non-repetitive process, which obeys discernable laws’ (Berlin, 1979: 57), but he disagreed with Hegel’s idealism, following the critique of Hegel by Feuerbach in believing that such idealism was in fact a ‘mystification’ (Berlin, 1979: 57) he instead argued that the point of philosophy was to change the world (Marx, 1975: 244-245): ‘Philosophers have only interpreted that world, in various ways; the point, however, is to change it’ (Marx in Hampsher-Monk, 2001: 512) via praxis, or practical philosophy (Bottomore, 1979: 6). Further, unlike Hegel, Marx did not believe that Religion was ‘the way in which men generally achieve the consciousness of their being’ (Hegel in Hampsher-Monk, 2001: 416), but instead was made by man; it is an ‘inverted consciousness of the world [†¦] at one and the same time the expression of real suffering and a protest against real suffering [†¦] it is the opium of the people’ (Marx, 1975: 244, original emphasis). He also distanced himself from Hegel’s dislike of the empirical sciences (Berlin, 1979: 67); instead his practical philosophy seeks, like the empirical sciences, to be emancipatory. He argued that, when examining each historical epoch, it was possible to isolate the key tension; that is, like Hegel who argued that thesis and anti-thesis pushed history forward, for Marx it was a key socio-economic tension which led to revolution and so pushed forward history: ‘the ancient world gave way to the medieval, slavery to feudalism, and feudalism to the industrial bourgeoisie’ (Berlin, 1979: 64). In short: ‘all history has been a history of class struggles, of struggles between dominated and dominating classes at various stages of social development’ Marx and Engels, 1985: 57). Thus, rather than the actions of the ‘world historical individuals’ of Hegel (Hampsher-Monk, 2001: 480) for Marx it was the actions of an entire class in the future this was to be the proletariat that drives progress: ‘one particular class undertakes from its particular situation the universal emancipation of society (Marx, 1975: 254). Each revolution in the past, itself the result of the classes’ material circumstances, or the mode of production, had contributed to historical progress. Thus, rather than the idealist history of Hegel, for Marx history is materialist; it is the result of actual conflict in the real world, conflict which is the result of material forces (Taylor in Marx and Engles, 1985: 9; 18). Hegel’s idealism becomes, under Marx, a method (Hampsher-Monk, 2001: 489) which reveals that while the state may make men formally free, this freedom is in fact only abstract (Hampsher-Monk, 2001: 492-493) as people are actually embedded in the relations of production and are therefore unequal. Conclusion I have simplified Marx’s philosophy here, and thus missed the importance of thinkers such as Rousseau, Voltaire, Saint-Simon, Bauer and the Scottish Enlightenment on the development of this thought (Bottomore, 1979: 4-11; Hampsher-Monk, 2001). Also, some authors, including Althusser, have argued that Marx should be divided into early and later Marx (Williams, 2003: 491); with the early stage representing his humanist phase, whilst the later his ‘mature’ work, being where he developed his materialist, social scientific view of history (Williams, 2003: 491). In this essay, however, I have concentrated on his early work in order to demonstrate the materialist nature of his understanding of history: I have done this for two reasons; firstly, I feel that to divide Marx’s philosophy into early and late stages misses the continuity of his thought; secondly, by concentrating on his critique of Hegel, a critique to which he does not return to in his later work, I ha ve been able to demonstrate both his continuation of, and opposition to, the idealism of Hegel’s philosophy of history: for while Marx undeniably sought to overturn Hegelian philosophy, ‘the framework of the new theory is undeviatingly Hegelian’ (Berlin, 1979: 57). Indeed, recent scholarship appears to stress the continuity between Marx’s and Hegel’s thought: ‘Marx and Hegel can be usefully read as sharing a common emancipatory theory of human social history, tempering any putative epistemological break between them’ (Williams, 2003; 495-495). Both believed that poverty was the result of commercial society, rather that the result of misfortune or individual failings and that such poverty entails alienation (Hampsher-Monk, 2001: 456-457); both are positive when describing organizations in which men pursue common goals, for Hegel via the corporation (Hampsher-Monk, 2001: 459) for Marx via the establishment of communism (Marx and Engles, 1 985). However, whereas for Hegel history was driven forward by ideas and the actions of ‘world historical individuals’ (Hampsher-Monk, 2001: 480), for Marx it was to be the actions of an entire class, the proletariat, that would drive progress and bring about communism and whilst both theorists share a concern with alienation, for Marx this alienation is the result of material forces: ‘the process by which man creates things out of nature, comes to be dominated by those creations, but will finally overcome that alienation through recovering control of his own (material) creations’ (Hampsher-Monk, 2001: 499). For Marx, therefore, history is ultimately materialist. Bibliography Berlin, Isaiah (1979 [1973]) ‘Historical Materialism’, Karl Marx, Bottomore, Tom (Ed.), Oxford: Basil Blackwell, pp. 56-68. Bottomore, Tom (1979 [1973]) ‘Introduction’, Karl Marx, Bottomore, Tom (Ed.), Oxford: Basil Blackwell, pp. 4-42. Hampsher-Monk, Iain (2001 [1992]) ‘G.W.F. Hegel’ and ‘Karl Marx’, A History of Modern Political Thought: Major Thinkers from Hobbes to Marx, Oxford: Blackwell, pp. 409-482; 483-561. Hinchman, Lewis P (1984) ‘The Origins of Human Rights: A Hegelian Perspective’, The Western Political Quarterly, Vol.37, No. 1, pp. 7-31. Marx, Karl and Engles, Friedrich (1985 [1888]) The Communist Manifesto, Introduced by Taylor, A.J.P. (Ed.), Moore, Samuel (Trans.), London: Penguin Classics. Marx, Karl (1975) ‘A Contribution to the Critique of Hegel’s Philosophy of Right: Introduction (1843-4)’ and ‘Economic and Philosophical Manuscripts’, Early Writings, Colletti, Lucio (Ed.), Livingstone, Rodney and Benton, Gregory (Trans.), London: Penguin, pp. 243-257; 279-400. Williams, Michael (2003) ‘Review Article: Marx and Hegel: New Scholarship, Continuing Questions’, Science and Society, Vol. 67, No. 4, pp. 489-496. 1 Footnotes [1] Art, religion and philosophy all represented, for Hegel, the development of the consciousness, with art being intuition in material form, religion ‘truth in a veil’, while philosophy was self-reflection (Hampsher-Monk, 2001: 476). [2] In this encounter, which is a life and death struggle for mutual recognition, the loser becomes the ‘slave’ as he submits to the others will rather than face death, while the winner becomes the ‘master’: he has obtained the recognition of the slave but only by becoming dependant on the slaves labour. The slave becomes a labourer, but recognises his own worth through his own labour: he experiences self-hood through his impact on the physical world. The master’s selfhood is confirmed by the slave’s submission, but it is a negative identity; in order to attain true self-hood the master must recognise the other as equal. Society is thus the result of mutual recognition (see Hampsher-Monk, 2001: 426-427; Hinchman, 1984).

How Technology Has Affected the Capabilities

IntroductionRecognizing the identity of a person is a major problem encountered by most of the justice and security systems, especially when an individual provides false information. Until recently, the methods of providing the true identity of criminals have been few and prone to errors (Davis, Weiss, 2009). With the implementation of modern computerized technologies, communication capabilities of specialized databases (such as the fingerprint identifiers) have been made effective and accurate. In this paper, the effect of technology on the communication capabilities of specialized databases in criminal justice will be analyzed, by comparing the facial recognition and iris scan techniques of identification and discussing the overall positive and negative effects of these technologies on criminal justice system.How technology has affected the capabilities of specialized databases in the criminal justice systemIn trying to make their work easier and more effective, the justice and sec urity personnel have always looked into the advancing technological methods to enhance communication capabilities within the justice system. The introduction of two-way radio and increased use of automobile have helped in improving the effectiveness of communication databases and responding to criminal incidents (Seaskate Inc. 1998). Modern technology has introduced many methods of specialized databases which have become exceedingly useful in crime investigation and response to incidences.The specialized databases utilize computerized techniques to identify criminals or suspects as well as to facilitate communication between the police, the general public and amongst other security personnel. The most used specialized databases by the security and justice system to provide identification of individuals include the Mobile Data Terminals, Live Scans, Iris Scans, Facial Recognition and the AFIS (Scherpenzeel, 2008). These technologies make individual identification easier, more accurat e and more effective in terms of time and cost. Both police officers and prosecutors have in many occasions applied them in identifying, judging, imprisoning or even in releasing criminals (Reichert, 2001)Comparison between Facial Recognition and Iris ScanIris scan refers to a technique of biometric identification using high tech recognition patterns which utilize images of a person’s iris. Iris cameras are used to perform detections of an individual’s identity using mathematical analysis of random patterns visible in the iris. The technique uses a combination of pattern recognition, computer vision, optics and statistical inferences (Find Biometrics, n. d).Facial recognition technique on the other hand is a computerized application which identifies an individual from a video outline or digital image. It is used in criminal justice systems to identify people by comparing the selected facial appearance from a specified facial database. This technique uses unalterable ph ysical facial structures (say the space between centers of an individual’s pupils of the eye or the diameter of a persons eye balls) and through algorithm, finite computerized set of steps are used to solve the problem, by translating the image into numerical values (Davis, Weiss, 2009).Iris scan is an internal detection method while the facial recognition is an external detection technique. Unlike the iris scan which uses an internal organ of the body, the facial recognition technique is done using certain parts of an individual face such jaws, cheekbones, nose or the eyes: these features are applied in searching for images matching with them. Facial recognition has been criticized because it uses external parts of the body which are likely to change over time through long exposure to manual work, use of facial cosmetics or plastic surgery (Titanium, 2010).These changes can completely transform and individual’s physical appearance, thus making it hard to be identified from a crowd. However, the method has one merit the iris scan and other biometric methods lack; it doesn’t call for any help from the individual being tested—if the system is properly designed and effectively installed in places such as multiplexes and airports, it can easily pick out the required subject from a crowd.For other biometric techniques such as the iris scan, speech recognition and fingerprints, the subject must be involved in the detection process and mass identification cannot apply (Titanium, 2010). Nonetheless, Iris scan is more reliable since it is not dependent on light or sight, but depends on the pattern of the iris. The facial recognition technique can fail due to poor lighting, long hair, use of sunglasses and other small resolution images and objects that relatively cover the face (Titanium, 2010).The overall positive and negative effects of the new techniques on the criminal justice systemBasically, the new technologies in the criminal justice and communication have greatly improved the way in which criminal identification and tracing is conducted by the justice and security systems. To begin with, specialized databases are used either complimentary or alternatively to ensure that accurate results are made. This implies that in one instance, both the facial recognition and fingerprints can be applied for the same specimen or subject when there are doubts or ambiguity regarding identity.This ensures that minimal errors occur, thus reducing the chances of wrong identification (Scherpenzeel, 2008). Furthermore, the new technologies have reduced the costs that used to be incurred in tracking down criminals. Such costs included travel costs, paying witnesses, interviewing individuals, costs of detaining many suspects before identifying the guilty criminal. More so, problems that used to be encountered due to physical transformation of an individual as a result of surgeries, injuries and use of cosmetics have now been overcome through the use of specialized databases like the speech recognition and iris scan biometrics (Scherpenzeel, 2008)..However, the new technologies have had a number of negative effects on the criminal justice system. The most common negative effect is the fact that this new technologies require a lot of professionalism and skill, not only in criminology, but also in statistics, mathematics and computer technology. However, many people do not possess this combined qualifications and this leads to shortage of personnel in the criminal investigation department.As such, the process of identification becomes slower since it is entrusted with few specialists who are cannot be able to handle all the cases presented to them. In some other cases, semi-skilled people have been entrusted the work, resulting to wrong identification or non identification (Reichert 2001). Other problems usually result from system breakdowns or corruption of system files which affect the validity of the results. Co rruption of operating systems is mostly done by people within the criminal justice system who wish to obstruct certain criminal identification processes for personal reasons (Scherpenzeel, 2008).Since some of this technologies are still relatively new (such as the iris scan and live scan), Â  most of the criminal justice systems find it too expensive to adopt them due to the high initial installation costs and therefore, they are rarely used. Other specialized databases like the facial scanner pose problems in places of installation such as railways and airports due to security factors. This has made it difficult for the justice system to continually use this technique in identifying wanted individuals (Reichert 2001).Preferred specialized databasesAmong all the types of specialized databases and biometric scanners and devices used for detection of identification today, the iris scanner has proved to be most effective and accurate. This is because, an individual’s iris canno t be impeded by contact lenses and glasses; it can be accurately scanned from ten centimeters to several meters away. In addition the iris remains constant for a long time unless injuries occur—one enrolment scan lasts for a lifetime. Although certain surgical and medical operations may affect the color and shape of the iris, its fine texture maintains stability for decades. Furthermore, it can still be used on blind people because the technology is not dependent on sight but on pattern. (Find Biometrics, n. d).ConclusionThe use of specialized databases in criminal justice system is a great move towards improving the effectiveness and efficiency of criminal identification. It is important that these databases be implemented across the globe for detecting and tracking down criminals, since the negative effects of these technologies are so meager, and easily solvable as compared to the overall positive impact.ReferencesFind Biometrics (n. d). Iris scanners and recognition. Retr ieved fromhttp://www.findbiometrics.com/iris-recognition/Davis, M., & Weiss, J (2009). Facial recognition technology in law enforcement. Retrieved fromhttp://www.hendonpub.com/resources/articlearchive/details.aspx?ID=31Seaskate Inc. (1998). The evolution and development of police technology. Retrieved fromhttp://www.police-technology.net/id59.htmlTitanium (2010). Comparing face recognition against other types of biometric authenticationmethods. Retrieved fromhttp://www.titanium-tech.com/download/CompareBio.pdfReichert, K. (2001). Promising approaches to addressing crime: use of information technologyin law enforcement. University of south Wales, Australia.Scherpenzeel, R. (2008). Key issues in introducing information technology in criminal justice.retieved from http://www.uncjin.org/other/korebo/chapter3.pdf

Extended Essay – Bnm

1 EXTENDED ESSAY Business and management RESEARCH QUESTION: How efficient would it be for BP Mwanza, Tanzania to introduce pricing strategies such as penetration pricing to drive out their competitors in Mwanza, Tanzania. Candidate name: Zafar Mohamed Iqbal Abdullah Osman IB candidate number: dwt124 School name: Indus international school Pune School number: 003508 Adviser: Mr. Brian Alex Date submitted: 26th November 2012 Word count: 3700 2 Abstract: This paper aims to answer the question ‘’How efficient would it be for BP Mwanza, Tanzania to introduce pricing strategies such as penetration pricing to drive ut their competitors in Mwanza, Tanzania’’ By using different techniques such as the S. W. O. T and the force field analysis to see where the business and if the company is using pricing strategies like penetration pricing how will this help them get over their rivals, this will give a clear understanding on the current situation of BP, I will compare B P with different petrol companies to see how they are competing and also if the other companies are using other strategies. Furthermore I will comprehend if penetration pricing will help BP gain market share and sales or not and along with this will asset led arketing be a crucial aspect in penetration pricing. I will evaluate and mention how penetration pricing is better than price leadership, predatory pricing and going rate pricing on getting market share and a high sales volume through secondary data. Through the company’s profile, the use of the records such as sales from January to December of the year 2011 will help me see how the company has being operating for the past year and if they use penetration pricing will it benefit them in their main aim. Along with this I will conduct an interview of the Dealer Mr. Iqbal Osman to extracts information and his iews of the usage of penetration pricing. I will display this through the Primary research that I have collected Thi s paper came to a conclusion that the introducing of penetration pricing would be efficient for BP in Mwanza, Tanzania to drive out their competitors. Word count: 280 3 Table of Contents Abstract: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Introduction: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4Body †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 S. W. O. T †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Force Field Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 How will Penetration pricing affect and gain sales fo r BP: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Asset led marketing: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Why Penetration pricing is a better way of driving out competitors: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 Interview analysis: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 Sales Of British Petroleum of 2011 Analysis: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 21 Bibliograp hy: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 4 Introduction: When most companies need to gain profits and increase the market shares and brand image in their business, the firms start thinking of driving out their competitors because the ain aim is to do that in order to be number one in the region and a particular common method that can be used is penetration pricing, which in the same way it is used as a market led based pricing strategy, Penetration pricing is defined as setting relatively low prices (or a specially introductory price) to gain brand recognition and market share. British petroleum of Mwanza, Tanzania was run by Mr. Abdullah Osman. Along the years Mr. Abdullah Osman started opening more petro l stations throughout Tanzania, which included Oryx another petrol company. The company has been opening many petrol stations throughout Tanzania and the market hares and profit of the business have increased. Due to strong competition, the company has been trying to tackle them by using different strategies that will make them over come their competitors, to gain market share and increase their brand image. I am going to see if penetration pricing can be one of them to help the company over come their competitions in the Mwanza region and how they are going to accomplish this. Mr. Iqbal Osman and his brothers took over the business because the father had retired and suggested them to continue the family business. But during 2009 British petroleum suffered a 5 loss due to the loss of one of its wner who was helping out in the business and played a key role in the business. As the company was running under a partnership deal between the two brothers, Mr. Iqbal Osman had to take over that petrol station single handedly in order to keep the business running and to sustain it from any losses or even being sold to other companies. For sometime during 2009 the company was going through losses, due to the new ownership. Mr. Iqbal Osman found it difficult to handle the company by himself and along with this the prices of the petrol had to be increased 8 times. Due to the changes in the petrol market it caused a lot of problems within he business itself in each department. After these happenings, there was a period of time when the company was going through a stream of success, which really benefited the company financially. This made them powerful in the petrol market in Mwanza and helped them increase their brand image. The company had adapted itself to the new ownership, which did start bringing up the companies brand and image through strong advertisement and making people aware of BP and leading their mission statement, which states â€Å"we are here to stay, we are here to serve†. While this was happening the subordinates of the company gained new skills and started orking better than before and the output of the company increased by a high number. This really benefited the company and it did start getting back on track. The company is now trying to introduce new ways to keep up the profits and to gain market shares in the petrol market and increase their brand image. This includes pricing strategies such as penetration pricing wherein the company set a relatively low price to gain brand recognition and market share to attract customers and gain more market shares. By doing this BP Mwanza, Tanzania hopes this will help them to drive out their competitors and gain market shares and brand image and makeBritish petroleum number one 6 in Mwanza Tanzania: This paper aims to investigate the effectiveness of penetration pricing in BP, hence the research question ‘’How efficient would it be for BP Mwanza, Tanzania to introduce p ricing strategies such as penetration pricing to drive out their competitors in Mwanza, Tanzania’’ find relevance. Body Findings: For data collection I am going to use both primary and secondary data to investigate if the pricing strategies will have any effect to the competition and bring up the brand image. For my primary research I am going to take an interview of the Dealer Mr. Iqbal Osman, to see his views on if this ricing strategies especially penetration pricing are launched will this be a success to the company and will this help the company drive out the competitors or not, also if the company really need to strategize their prices or not in order to drive out the competitors, or will this benefit the company. I will also use the company’s records to see if they introduce these pricing strategies will it have any effect. I will use the company’s sales for one year ago and see how the prices have varied through out the whole year. And from this I will be able to see if the prices of this year are better than last years, also this will give me and dea on how penetration pricing will be effectual to the driving out of their competitors and gaining market share and increasing their brand image in Mwanza Tanzania. For my secondary research, the use of S. W. O. T will help me find the strength, weakness, opportunities and the threats by the use of SWOT this give me a better understanding of the 7 organization position in the market place and therefore the formulation of the company’s strategy of its long term survival and it will give me a broader perspective of BP itself and this SWOT analysis will be a powerful source to see if this penetration pricing would be a good idea or not forBP. The use of the force field analysis will help me see if the change of using penetration pricing will be a good idea or not. I will do this by analyzing the forces for and against and after analyzing it will show weather it will be succes sive or not. I will use other external resources like the internet to find out more information about the company and to see if the company can or cannot introduce these pricing strategies at the state that they are at the moment also the internet will give me statistics of the company which will help me. British petroleum have many competitors in the market in Mwanza Tanzania there are more than 5 other ompanies that are competing with BP, these companies use different techniques to try and give a better brand image they use loads of advertisements and they try to attract customers in order to get more market shares than BP and this affects BP a lot, the use of these other strategies used by the competitors will give me an idea on how BP is facing against its odds. The usage of on how the company is investing in capital and how it is benefiting them and at the same time is it producing more for the company, if the company puts in more money they will get skilled workers and the out put would increase and the quality of the machine will be

Classical Criminological Theory On Crime And Punishment

Classical criminological theory was introduced in 1764. The tenants of this theory became the backbone for the development of all criminological theories to come. After over 200 years have passed since its conception, is classical criminological theory still relevant to today’s society in explaining the causes of crime? This essay will address this question by discussing the major components of classical criminological theory while highlighting its strengths and weaknesses. The essay will also examine a more modern criminological theory, Merton’s anomie/strain theory, and decipher major differences between the two theories. This essay will also explain the aspects of classical criminological theory that are applicable or outdated in their†¦show more content†¦There are multiple strengths and weaknesses that stem from classical criminological theory. To understand these more clearly, one must also understand the system of law and order that was present in societ y when Beccaria constructed this theory. The leading theory on the causality of crime at the time was demonic possession; punishments included public executions and torture (Cullen et al The Origins of Modern Criminology 21). Kings were judge and jury in society, arbitrarily handing out punishments to crimes on an inconsistent basis. Knowing this, the strengths and weaknesses of the classical criminological theory become clearer. Determining personal responsibility and accountability to offenders was a serious strength versus the idea of demonic possession. Having laws in a society that are known and certain is another strength in light of inconsistent rulings by kings. Adequately severe punishments can also be considered a strength versus the torture and executions faced by criminals for any crime that could be committed. 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